Leads. Abi's lead export (Aug-Oct Enquiry Breakdown, shared on 5 November), with the Zoho fields Enquiry Source, Contact Communicated Via and Opportunity Owner. Website-driven means the sources Abi asked us to use: Direct, Website referral, AI, Organic search and Organic search (Google). Each office's leads are also split by how they came in: through the website, or by phone. There's no lead data for October 2025, so leads are compared with August only. Leads logged against admin accounts or individual people can't be tied to an office and are left out: 294 in August and 234 in October, about one in twelve. The network trend is much the same either way: down 11% with them left out, down 12% with them in. These are the same owners Abi's own office pivots leave out, plus Zoho Admin, National Office Front-of-House and Sara Southall, which aren't offices. The download has a Lead reconciliation tab that goes from every row in Abi's export to the figures here, step by step. The export was rechecked on 9 November and hasn't changed.

How each office performed in October

Offices